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How to Increase your Facebook Page Edgerank

By in Blog Tips, Facebook, Inbound Marketing, Internet Marketing, Social Media | 4 comments

Increasing Your Facebook EdgerankIf you have a Facebook page, you should be aware that just like websites have a Page Rank, Facebook Pages also have one. It’s called: Edgerank. With so many social media outlets available on the internet, let’s face it: it’s time consuming to use social media for online marketing. Many of us, including myself, use tools to helps us to automate the process a little, from using Hootsuite to update multiple social media sites, such as Twitter and Facebook, to using the Networked Blogs app on Facebook. I recently discovered that when it comes to Facebook and your Facebook Fan Page, using these 3rd party applications can negatively affect your Facebook Page’s Edgerank.

What Is an Edgerank Score and How Do You Know what your Facebook Page’s score is?

Let’s define what Edgerank is first so that we can better understand it. This definition is taken from EdgeRank Checker:

EdgeRank is an algorithm that ranks objects in the Facebook News Feed. Pages with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores.

EdgeRank is made up of 3 variables: Affinity, Weight, and Time Decay. Affinity is dependent on a user’s relationship with an object in the news feed. Weight is determined by the type of object, such as a photo/video/link/etc. The last variable is Time Decay, as an object gets older, the lower the value.

Anything you post on Facebbok is basically an “object”, and Facebook assigns an Edgerank score to every object. Just like Google holds its search algorithm secrets close to their chests, Facebook does the same, but the Edegerank Checker is a great tool that gives you a good idea of whether or not your Facebook posts are being seen. Pages with less than 100 fans might have a higher score due to a small sample size, and may not be as accurate, but I believe it’s better to have some information and knowledge about Edgerank than none at all.

Now, you also need to be aware that not all of your friends’ posts appear in your Facebook newsfeed. Facebook chooses what you see in your feed based on Edgerank, and here three factors they use to decide, but keep in mind there are many more:

  • How many times you interact with that person or page
  • How many comments that post has received (making it more “important”)
  • How recent the post is

These factors affect both personal profile posts as well as Facebook Fan Page posts. Because of this, manual posts have a higher Edgerank than ones posted by another application because they’re more likely to be placed on your friends’ and fans’ Facebook newsfeeds.

If you’re looking to improve your Facebook Page Edgerank, here are two tips that can help you:

Facebook Page Updates Should be Posted Manually

Don’t use services or applications to automatically post to your Facebook profile or Facebook page. Edgerank Checker did a study that proved that using a third party API to automatically post your tweets or blogs posts to Facebook will not get as much engagement from your fans, thereby decreasing your Edgerank. Part of the reason for this is because your posts won’t show up as often on people’s feeds than if they were manually posted, and this is Facebook’s doing. Facebook also collapses posts from third-party applications. If you a link that says something like “See 30 more posts from NetworkedBlogs” or “See 15 more posts from Twitter” on your Facebook feed, how likely are you to click on it? Not very likely, right? How much more true is this for your friends and fans on Facebook?

Posting manually means you’ll have a much better chance of having your post syndicated on peoples’ Facebook feeds, which means you have a better chance to get more interaction, which will then increase your Edgerank!

Facebook Page Posting Frequency

Posting too frequently can negatively affect your Facebook fans – don’t overdo it on the posts – balance is the key. Using a third party application to help you post to Facebook may mean that you’re posting too much.

  • People are primarily on Facebook to connect with their family and friends, not necessarily business-related posts
  • An average Facebook user has about 130 friends, so delivering your tweets automatically to your Facebook page means you might be clogging up their feed
  • If you annoy your fans, they’re more likely to dislike your page, or hide your posts permanently

Encourage Interaction on Your Facebook Page

Edgerank directly relates to user engagement, so you’ll want to encourage interaction by responding to comments on your posts, asking questions using the Questions feature, and when linking to things such as your blog posts, or other links and media you want to share, be sure to write a personalized comment so that people know it’s really you posting it and not a robot. 🙂

Additional Thoughts

I don’t recommend posting all of your tweets automatically to your Facebook because of this. Twitter works differently than Facebook does, so they should be approached differently.

I used to use Networked Blogs to automatically post my blog articles to my Facebook Page, and as of today, I will no longer be doing this. I want to encourage more interaction, and if the price is a little extra time spent on Facebook doing things manually, so be it. I can easily live with that, given that Facebook has so much potential. Did you know that there are over 800 million active users on Facebook? It’s not a tool you’d want to pass up on when it comes to its potential in reaching people – whether they be new friends, new fans, or new customers.

What do you think? Do you use these automated services? After reading this post, will you continue to do so? I’d love to hear your thoughts, so please leave a comment below!

WP Gal

    4 Comments

  1. Very interesting and informative post. – Thanks 4 sharing. – Kudos 2 u. Not a lot of ppl know this – in fact I have to admit that I didn’t. I did, however, realise that my imported Networked Blogs posts weren’t being picked up and shown on Twitter after having appeared on Facebook, or being shown anywhere else come to that… So here is how I sorted it: –

    I Installed the Twitter Tools plugin on my blog… but tbh I cheated a little bit here. ‘See I somehow managed to pick up a second Facebook profile over the years; which is indeed a very useful commodity as it turned out…

    – So now what happens is anything I post on my blog is fed via Networked Blogs to my most-used fb profile, which happens to be my second one. At the same time, Twitter Tools posts the tweet about the blog post to my Twitter, @Shazzalive. My Twitter account is set up to post the tweet on to my other Facebook account, which is set up to pass it on all over the social-media-scene; to places like bebo, plurk, Windows Live, etc, and Twitter posts it on to a few other places too.

    Result = blanket coverage, and with a bit of luck somebody somewhere actually reads it too. ;D

    Shazzalive

    October 9, 2011

    • That’s one way to do it – lol – for me, it’s just easier to go ahead and do a manual Facebook post. It doesn’t take that long, anyway, so I don’t mind. Thanks so much for leaving a comment! 🙂

      WP Gal

      October 11, 2011

  2. I like your commentary. I noticed that this was going on for a lot of pages I dont see their feeds at all. I searched your article out and found it thanks to google. Drops in impressions are seriously terrible for any small business owner. And if you use a 3rd party application such as hootsuite and so forth you are really going to suffer.

    MC

    October 12, 2011

    • Thank you for your comment, MC! Definitely bad for small business owners, which is part of the reason I wrote this post as I myself am also a small business owner, so I’m not only using Hootsuite for other things, just not Facebook.

      WP Gal

      October 12, 2011

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