Top 10 Website and/or Blog Traffic Tips
Traffic building is a form of online marketing, and it isn’t a magic formula where you snap your fingers and *poof*, you have regular visitors on your website or blog. It requires work, and most importantly, time and dedication to drive traffic to site. There are many ways to increase traffic to your website or blog, but it boils down to building trust and credibility. When people trust you, they become loyal to you, and that’s the whole point to having a blog: to build that trust. Here are the top 10 blog traffic tips to keep in mind if you really want to grow the number of visitors you get on your website or blog:
10. Have a blog, not just a static website.
A blog is one of the most important online marketing tools you can have for driving traffic to your website. It helps you to build your brand, your credibility, and trust in you or your business being an authority in your niche. It’s also super important for search engines because it keeps the site “alive” from their perspective, not to mention providing more content to be indexed, which means your site will be more likely to be found in people’s search results.
9. Write at least once a week.
If you want to attract more traffic to your site, you need to engage your readers with quality content. I’m preaching to myself when I mention this important factor. It may seem difficult, but really, it just takes some discipline to get into a regular habit of writing at least one post per week. It’s important to write regularly because, as mentioned above, that’s how you’re going to get found: the more articles you have on your blog, the more content (and keywords) will be indexed by the search engines, which will then snowball into more traffic because your site is more likely to come up in search results with all that quality content available for visitors to find!
8. Make sure your website and/or blog has a nice design and is pleasing to the eye – think of “eye candy”.
Remember that the traffic you want on your website are human beings, not robots. This is why it’s important to have your website redesigned, updated, and “freshened up” at least once every few years. Design is always evolving, always becoming more “modern”, and what was beautiful yesterday isn’t necessarily beautiful today. Let’s face it: it’s human nature to want to look upon beauty, and turn away from something that isn’t pleasing to the eye. You have to implement a bit of psychology when it comes to your website, after all, it’s geared to human visitors, so you must ensure your site is inviting and welcoming. Websites are a visual tool, and if a picture can tell a thousand tales, how much more (or less) so does your website tell your visitors? If not kept clean and pleasing to the eye, you’ll give the impression that you’re neglecting your image and appearance – your brand, and if people feel that (perhaps even only on a sub-conscious level), then they’ll be turned off by your site and move on to something else much more quickly because your site is simply not attractive. Think of it as courting your visitors – you always want to look your best!
7. Avoid having broken links on your site.
Broken links are a surefire way to drive traffic away from your website! They are a warning sign to visitors – if they click on a link on your blog and/or website and it leads to a “page not found” page, then you’re going to lose credibility, and fast! If you have a WordPress site, there’s an awesome free plugin available to help you with this issue. It will regularly monitor your pages and/or posts, and even comments and custom fields for broken links and will let you know if any are found. You can read more about it and download it by clicking here.
6. Use keywords related to your niche in your content.
If you want to drive traffic to your site and not away form it, you don’t want to sound like a mindless automaton who repeatedly spews out the same keywords over and over. Your goal is to be mindful of the word choices you make when writing your content. Remember that it’s this content that will be indexed by the search engines and show up in search results, so if you want people to find your website if they search for a specific word, you’ll have to use that word in your content at least a few times so that the search engines know that page has relevant content.
5. Comment on other blogs.
Another method of driving traffic to your own blog is to comment on others’ blogs. The more you network with others in your niche online, the more people will become interested in your content, and the more people will find your content to be of good quality and go a step further and either share your content with others or link back to your content. Again, it’s all about creating a snowball effect in different ways!
4. Participate in forums related to your niche.
What better way to drive traffic to your site than to participate in forums relating to your niche where other interested in that niche go to discuss different things, ask questions, answer others’ questions, etc. This is another way to build credibility and trust as an authority in your niche – and the more people trust you and your thoughts and opinions, the more interested they become in hearing more from you! If you’re not sure how you would go about finding forums within your niche, just do a search on Google with the words “forum” and one or more keywords relating to your niche – there are literally millions of forums online!
3. Encourage interaction on your blog by asking people to leave comments.
A blog’s purpose is not to be a one-way conversation, but rather a two-way conversation between you and your visitors. This is why having a blog is so important for building your website or blog traffic – having that two-way conversation is what will catch people’s interest and help them to keep coming back to your website and/or blog. I make it a point to always try to ask a question at the end of my posts (you’ll see below that I at least attempt to practice what I preach). There’s absolutely no harm in asking for feedback because, after all, if you don’t ask, you really can’t expect people to participate. Everyone seems to be lacking time these days, so visitors are more likely to leave your website or blog without commenting in order to move on to the next bit of content they want to read about online, unless you ask them a question so that they might feel compelled enough to answer.
2. Use social media regularly to share your content with others.
Social media is an extremely important tool to make use of when it comes to building your site’s traffic – there are so many different social media solutions out there, but you want to make sure you’re using the major players at the very least: Twitter, Facebook, LinkedIn, Google+, etc. Again, online marketing takes time and effort, and as you can probably tell by now, it’s a very big job for one person alone. Consider hiring a virtual assistant to help you with these types of tasks so that you can concentrate on more important things, such as your products, services, perhaps your content, etc. (if applicable).
1. Don’t give up on your blog.
If at first you don’t succeed, try and try again! Don’t give up on your blog or website. If you come to a point where you literally (or almost literally) see tumbleweeds blowing in the virtual online wind at your website and/or blog’s address, then maybe you’re not doing enough of the steps described in this article. Analyze what your strategy is, what steps you’ve taken at this point, and if you’ve been diligent in setting aside time to devote to your online marketing plan. Be brutally honest with yourself – if you’re not doing these steps on a regular basis, the results will be disappointing. Your website isn’t just an informational gateway to you and/or your brand; you must view it as a marketing tool and treat it as such. It takes patience and hard work to earn regular visitors, and once you have them, it’s very rewarding to see your hard work pay off!
Bonus Tip: don’t be afraid of a little controversy!
One way to encourage interaction and gain more visitors is to post content on controversial topics. If applicable to your niche, it can do wonders for the traffic to your website and/or blog. The more people feel passionate about their opinions towards a subject, the more likely they will be to leave a comment and keep coming back for more! You can catch your visitors’ attention more easily with this approach, but don’t go overboard – if you offend your visitors, you’ll be driving them away instead!
*edited October 5th, 2011 – new tip added*
Extra-bonus tip, as mentioned by a visitor: Build an Email List
This is probably the most important tip, and an area where I’ve fallen short myself in the past few years of having my blog. I’ve only recently started to build my list by making a free ebook available for download when a reader subscribes to my email list. That’s the key: having a visitor on your site or blog is only the first step, but getting them to keep coming back involves being able to remind them of your blog, send info on new content or posts, etc., and to do that, you need to be able to email them. Now, because of the spam issue we have these days, people will not easily give up their email addresses, but they can be enticed to do so. If you have quality content on your website, and you earn their trust with your content, and offer them some form of bonus to sign up to your email list and they’ll be more than happy to sign up! This should be done early on if you want to get further a head sooner rather than later, because as my visitor mentioned, you’ll be “on a massive hamster-wheel-of-doom” if you don’t follow through with this super important step! When you start building your list, it’s important to service it regularly, even if you have a small number of subscribers. This is advice is something I follow as well, and it’s not always easy, especially with the time constraints that life often places on you, but it’s well worth the effort in the long run!
If you’re at all interested in inquiring about UC Web Creations’ monthly website and/or blog marketing services, don’t hesitate to contact us!
What steps do you take to help drive more traffic to your website and/or blog? I’d love to know, so please be sure to leave a comment with your thoughts on the subject!